Approach

一升餅を背負う姿を祖父母をはじめとする家族に披露する「儀式」から、子どものかわいい姿を思い出に残す「撮影会」へ。若い世代が受け入れやすく、楽しめる新しい体験として提案しました。風呂敷や選び取りカードなど一升餅に必要なツールは、野菜や動物などの有機的な形や、絵の具やパステルで描いたパターンと組み合わせ、写真映えしつつも、伝統やこだわりが感じられるデザインに。一升餅を背をわせるというイベント自体が楽しい体験となるよう設計しています。

Issho mochi is a Japanese tradition in which a large round rice cake, known as issho mochi, is wrapped in a large cloth and put on the shoulders of a baby on their first birthday. We proposed transforming this tradition from a “ceremony” to present the new one-year-old to grandparents and other family members into a “photo shoot” to preserve memories of the cuteness of the child. This would give the tradition greater appeal to younger generations and create a new and fun experience. For the various accessories needed for the issho mochi tradition, including the furoshiki wrapping cloth and erabitori cards, a set of cards showing various objects that the child chooses from to predict what kind of future the child might have, we combined organic shapes, such as vegetables and animals, with patterns drawn in paints and pastels, creating a design that would look good in photographs while also giving a sense of tradition and discernment. The project was designed to turn the event of having the child carry the issho mochi on their back into a fun experience in itself.