Approach

事業の進捗や成長に合わせて必要なクリエイティブを戦略から考え、ブランドイメージを構築していきました。創業初期では数多くのプロダクトメーカーとの差別化を徹底し、強みをわかりやすくアピールすることを重視。Webサイトや展示会は当時最先端のWebGLやVRを活用して設計・デザインし、ACSLの存在を周知できる、競合優位性を生かしたブランドイメージを確立しました。事業が次のフェーズを迎えたIPOに向けた時期は、それまでの戦略を一新。信頼感や成長していく期待感、事業の可能性をユニバーサルなデザイン、コンテンツに反映し、上場企業にふさわしいイメージにシフトしています。

Right from the strategy stage, we considered what kind of creative materials would be required to match the business’s progress and growth and built the company’s brand image. In the company’s early days, we emphasized the tasks of differentiating ACSL from the many other product manufacturers and communicating its strengths in easily understood ways. We used WebGL and VR, which were the most cutting-edge technologies at the time, for the design of the website and exhibition staging, and established a brand image that took advantage of ACSL’s competitive advantage and that could communicate ACSL’s presence to a wider audience. When the business entered the next phase of preparing for an IPO, we completely revamped our creative strategy. Incorporating a sense of reliability, expectations of growth, and the potential of the business into universal design and contents, we shifted toward an image that was more suited to a listed company.